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Republished from Huffington Post
By Annalisa Musarra
Religion News Service

WASHINGTON (RNS) Muslim consumers are growing in the U.S. and they have money to spend. Now, businesses are starting to take notice.

“The emerging American Muslim market is perhaps the new area that a lot of businesses … are starting to look into,” said Rafi-uddin Shikoh, managing director and founder of DinarStandard, a marketing research firm specializing in the emerging Muslim market.

Shikoh said his New York-based firm conducted research in 2011 on the Muslim marketplace and found that, while Muslims are just as hard to categorize as other groups, there are plenty of opportunities for different industries — food, retail and finance — to reach them.

With an estimated disposable income of between $107 billion and $124 billion, Muslim Americans are realizing they can use their size to influence the market, he said. If a business offers halal food products, for example, Muslim consumers will pick that business over the others. “There are these unique things that businesses are not realizing but there’s an opportunity for that,” he said at a recent forum sponsored by the American Islamic Congress.

The Pew Research Center conducted a survey last year on Muslim Americans and estimated a population of about 2.8 million Muslims in the U.S., and they’re growing thanks in part to a higher fertility rate than other Americans.

While the exact number of American Muslims has been disputed, the general consensus in the business world is that the majority of the growing Muslim consumers are young, middle class and misunderstood. Pew also found that U.S. Muslims (14 percent) roughly mirror the general population (16 percent) on the percentage of households with annual incomes of $100,000 or more.

Businesses now want to connect with this new market, said Sarab Al-Jijakli, account director at Ogilvy Noor, a boutique subsidiary of the Ogilvy & Mather global ad agency, which specializes in the emerging Muslim marketplace.

“Many brands are playing catch-up,” Al-Jijakli said at the forum.

Arsalan Iftikhar, a contributing editor for Islamica magazine and author of “Islamic Pacifism: Global Muslims in the Post-Osama Era,” said the American Muslim growth trend line is positive and he is glad American businesses are seeing the potential of selling products to a “previously untapped minority population.”

“I think it is quite heartening that our nation’s corporate and business leaders are beginning to notice our community as an up-and-coming minority group within America today,” he said.

The racially and ethnically diverse Muslim population in the U.S. is concerned about the same issues as everyone else, like jobs, the economy and health care, said John Pinna, the AIC’s director of government and international relations. But, like other immigrant groups, they’re also looking for ways to participate in society.

And in America, that often means shopping.

“Now we’re looking for products, we’re looking to participate in the democratic process and we’re this young population that’s hungry to be noticed,” said Pinna, an Afghan-American Muslim.

“The American Muslim community isn’t really extraordinary at all,” he said. “It’s just that it’s now starting to be noticed.”

Syed Rasheeduddin Ahmed, founder & President of Muslim Consumer Group For Food Products USA/Canada presented a paper on Processing Aid or Hidden Ingredients in Food Products & ingredients and their Halal status from US food industry point of view at First International Conference on Halal Food Control at Riyadh, Saudi Arabia.

In his presentation he explained which processing aid or Hidden ingredients are used in fresh apple, apple juice, fortified milk in USA & Canada, Bakery products, Pasta, Potato Products, Mayonnaise, Tartar Sauce, seasoning, dry mixes, Beta Carotene, Soft Drinks, Fruit Drinks, Cheese, Whey, Infant Baby Formulas, Cereals, Turmeric Powder, Butter, Margarine, Vanilla Extract in Cookies, Malt Flavoring and Malt Extract in Cereals based on his 30 years of US food industry experience, and his recent experience with Kraft Foods USA until December 2011, which led him to also include the Hidden ingredients used in Kraft BBQ Sauce.

He also mentioned that not all Kosher certified food products are consider Halal unless they meet the Halal requirements. He provided a list of 17 ingredients, if any single ingredient of those 17 ingredients present in a Kosher certified food product then that kosher certified is not consider Halal based on MCG criteria for Halal status.

He provided a solution to Muslim consumers of USA/Canada for not consuming Haram Hidden ingredients in a food product if the food product has a Halal or Kosher symbol(if kosher certification meets the Halal requirements)on the food package because many Muslim consumers in USA and Canada have little knowledge of hidden ingredients in food products and their Halal status.

MCG also had a booth at the exhibition to show how they are serving the Muslim Ummah through the Halal Food Book “A Comprehensive List of Halal Food Products in USA”, and through their website www.muslimconsumergroup.com which is logged in 135 countries with 1100 visits per day and their www.canadianhalalfoods.com website for Canadian Muslims.

Muslim Consumer Group do not Halal certify any food product or ingredients if alcohol is used in food flavors or during processing.

Faisal Masood and Sabiha Ansari, Founders of AMCC

Photo courtesy of Bright Light Studios, www.blstudios.net

By Lisa Mabe

Savvy marketers are constantly working to stay leading edge — keeping  a pulse on consumer trends such as shifting demographics, evolving  purchase behaviors and assessing lifestyles and life stages to best  identify how their brands can fit into a variety of consumers’ lives.  One consumer group that is gaining more attention among multicultural  marketing experts is American Muslim consumers.

This group, numbering between six and eight million in the U.S.,  represents billions in disposable spending power – yet is perhaps the  most underserved market in America. The third annual American Muslim Consumer Conference (AMCC), which took place on Oct. 29 in New Brunswick, N.J., addressed  the opportunity for companies to reach out to this growing group of  consumers.

When marketed to effectively, Muslim consumers remarkably champion  brands and provide consistent and continued results, as evidenced by  several of the success stories shared during the conference about  companies such as Saffron Road Foods and Whole Foods Market. Muslims want brands and retailers to engage with them and say they are willing to open their wallets to those who do.

Consistent with last year’s conference, the AMCC drew both mainstream  and Muslim-owned companies and organizations from Wal-Mart, Best Buy  and Thomson Reuters to IFANCA, Noor Pharmaceuticals and Modern Eid.  This year’s theme, “Multiculturalism & the American Muslim Consumer  Market,” addressed the diversity within the Muslim market as it  includes a variety of ethnic backgrounds, cultures and lifestyles.

As highlighted in the new book, Marketing to the New Majority, published by leading international research firm Millward Brown,  American demographics are changing significantly, and if companies want  to survive, they will need to think differently about how they reach  various communities, such as Muslims, within our multicultural society.

Many Muslim market experts agree that missing the Muslim market today  would be like missing the Hispanic market in the ’90s. For companies in  the U.S. that are interested in tapping into the lucrative and loyal  Muslim consumer market, the AMCC is a must-attend event. Millions of  consumers are waiting for companies to acknowledge and engage with them.  As companies are currently planning for the upcoming new fiscal year,  how will your brand’s multicultural marketing efforts reach Muslim  consumers in 2012?

Global Arab Network – By Mehrunisa Qayyum and Ramah Kudaimi

In August  2011 the Abu Dhabi Gallup Center released a report in which the key  finding was that Muslim Americans are among the most integrated and  successful citizens in  the United States. To accompany these statistics, personal stories  highlight how, unlike first-generation immigrants who tended focused  their activism on fundraising for the development of their countries  back home, second-generation Muslim Americans are dedicating their time  instead to resolving domestic problems and engaging in interfaith  dialogue. Our focus is on our current homeland – the United States.

One  missing aspect of the current Muslim American narrative is this  contribution, by Muslims, to civic engagement such as community service,  political activity, service-learning, activism and advocacy in the  United States. Instead of concentrating on what Muslim Americans think,  as many polls and think tanks currently do, focusing on what they  actually do will go a lot further in changing the misconceptions that  Muslims are not contributing members of American society and instead a  group to be feared or marginalised.

Such misperceptions are what  lead to the Park 51 controversy in Manhattan in the summer of 2010 or  the anti-sharia hysteria which has gripped many states and has kept  Muslims in a negative media spotlight.

In a survey by PITAPOLICY,  a blog that focuses on the political economy of the Middle East and  North Africa, 75 Muslim Americans between the ages of 18 and 50 across  the United States were polled. Several respondents, at least 15 per  cent, stated they have felt victimised or stereotyped during the past  few years.

“Recently, I am somewhat hesitant to tell people I am  Muslim,” someone wrote. Another common response was, “Why are they  doing this to us?” highlighting the concern over the treatment of Muslim  Americans especially in regards to civil rights.

At the same  time though, the constant negative attention paid to their religion is  pushing Muslim Americans towards civic engagement. We found that 84 per  cent of Muslim Americans engage in civic matters such as community  service. As one respondent put it, “I feel driven to counter  stereotypes.” More than 95 per cent see the positive impact of their  professional work, volunteerism and outreach efforts in the arena of  civic engagement, and more than 75 per cent of respondents are engaged  in some sort of community organising.

When we asked people we  polled to identify organisations they worked with as volunteers, interns  or professionals since completing high school, many listed fraternities  or sororities and professional organisations, such as Habitat for  Humanity and Big Brothers/Big Sisters, and local organisations such as  hospitals and social service agencies. While organisations which  primarily serve Muslims, such as the Islamic Society of North America,  were also listed, they were greatly outnumbered by groups which serve a  wider range of Americans.

The Inner-City Muslim Action Network  (IMAN) in Chicago, for example, is a community-based non-profit that has  been working on social justice for all since 1995 by offering a free  health clinic and cultivating the arts in urban communities through  community cafes and music festivals.

Chicago Public Radio  selected Rami Nashashibi, IMAN’s Executive Director, as one of the  city’s “Top Ten Chicago Global Visionaries”.

And in March 2009  Asma Uddin launched the website Altmuslimah.com, which explores gender  in Islam by providing a platform for intra- and inter-community dialogue  on a wide variety of gender-related issues. Essentially, this online  magazine, Asma explains, serves as public space media where people with  similar opinions, from different or similar backgrounds, meet.  Altmuslimah has succeeded in highlighting women of all backgrounds as  political change-makers. Altmuslimah has also inspired a similar gender  advocacy project from a Christian perspective: Altcatholicah.com.

Muslim  Americans are carrying their civic engagement spirit into the private  sector as well. Social entrepreneurs Khaled Beydoun and Hamada Zahawi  combined their public defender and corporate attorney backgrounds and  founded Write Track Admissions, a company that helps high school  students develop compelling applications to colleges and universities.  And more recently Beydoun and Zahawi have been offering free workshops  to students from lower income and ethnic minority backgrounds to  strengthen their chances of being accepted for higher education  programmes.

These contributions support the conclusion in the  Abu Dhabi Gallup report that Muslim Americans are “most optimistic”  about their community’s improvement compared to other American groups.

And  regardless of the results of various polls, organisations like IMAN,  Altmuslimah and Write Track are rewriting the Muslim American narrative  to include Muslim social entrepreneurs who inspire and mentor all  Americans – regardless of religious or ethnic background.

Global Arab Network

*  Mehrunisa Qayyum worked for the US Government Accountability Office for  four years before becoming an international development consultant and  Founder of PITAPOLICY Consulting and blog. Ramah Kudaimi is an MA  candidate in conflict resolution at Georgetown University. Follow her at  www.twitter.com/ramahkudaimi. This article was written for the Common  Ground News Service (CGNews).

American Muslim Consumer Conference: 29th October 2011, Hyatt Regency, New Brunswick, New Jersey, USA

Philadelphia: In a small industrial space in Upper Darby, Sultan Bhuiyan  watches as one of his workers slides a live chicken upside down into a  metal bracket.

With only the chicken’s head exposed, the man quietly utters the  phrase “in the name of God,” and following the ritual of Islamic law,  brandishes a knife, running it quickly across the chicken’s neck.

He will do this over and over, tenderly stroking the chicken’s  feathers as he takes it from its cage to the bloodstained killing room.

“People come from all over. Some of them will come and watch the animal be killed. Some want to do it themselves,” Bhuiyan said. “The supermarkets sell halal food, but it is not what I consider halal.”

The word halal, which means “allowed” in Arabic, refers to that which is permissible under Islamic law. Like the word kosher in Judaism, it is most commonly associated with food products sanctioned by the religious leadership.

Within the U.S. Muslim community, suspicion has grown in recent years  about meat sold under the halal label as the number of suppliers  expands and standards of animal slaughter get new, modern interpretation  by a growing network of certifying agencies.

Generally speaking, after a short prayer, animals are to be killed  with a sharp blade drawn across the throat. That allows the blood  considered unhealthy to the Muslim diet to drain. In a standard  slaughterhouse, a cow, for example, would be killed with a bolt gun and  then bled.

But with the growth in the U.S. Muslim population in recent decades,  halal foods have become a $20 billion-a-year industry, according to an  estimate from the Islamic Food and Nutrition Council of America – IFANCA – in  Chicago. As more meat is turned out by larger, more efficient  operations, the traditional method of a man and a knife is no longer  considered an absolute necessity by many Muslims.

“The slaughtering of the animal is a pretty simple practice,” said  Zain Abdullah, an associate professor of religion at Temple University.  “But there is a cadre of scholars that Muslims will follow. They  interpret the religion for the community, but there are usually multiple  interpretations.”

In some large-scale slaughterhouses, recordings of prayers are played  over loudspeakers. In others, the only rule is to have a Muslim in the  room when the animal is killed, said Maria Omar, spokeswoman for IFANCA in  Chicago, which acts as a certifying agency for suppliers and as a  consumer-education group.

“It’s no different from the organic market or gluten-free market,”  she said. “When there’s no fixed standards, a lot of people are taken  for a ride. A lot of people don’t even think to ask, what do you mean by  halal?”

A range of Muslim certification agencies has sprung up to sign off on  modern assembly lines where Muslim workers pray as animals are killed  at a quick pace by mechanical blades.

Their argument is primarily economic. As they see it, if every animal  were hand-slaughtered, many Muslims would not be able to afford to eat  halal at all.

“Our community is trying to figure out not only what the standard should be, but what is practical,” Omar said.

As the debate rages on, consumer-protection laws have passed in at  least seven states, including New Jersey. There, halal retailers and  slaughterhouses are required to fill out a detailed questionnaire  regarding everything from the food’s alcohol content to whether the  animal was stunned before slaughter. The survey results must be posted  for public view.

But there is virtually no enforcement for those who run afoul of the laws, Omar said.

The question of what is and isn’t halal extends to many aspects of  Muslim life – from whether women should keep their faces covered to  whether Muslims in Dubai can sell liquor to expatriates.

And for many, machine-slaughtered meat is simply part of living in the modern world.

Ahmad Shadid, a Muslim travel agent in Jersey City, N.J., who books  pilgrimages to Mecca, said he found the idea of questioning the halal  label unsavory.

“Everybody has their own understanding of the religion. This is not  going to change. It’s like, when is the beginning of Ramadan and the end  of Ramadan?” he said. “I have a busy job. I don’t have time to  slaughter my own meat. If the guy says it’s halal, I accept that.”

But some Muslims have rejected eating meat slaughtered by machine.  That is especially true for new immigrants from North Africa and South  Asia, where households commonly slaughter their own animals, Abdullah  said.

“African Muslims in Harlem, they felt compelled to set up their own  African butcher shops,” he said. “For immigrant communities, it’s  religious, but much more it’s a matter of tradition.”

Often times, consumers are left in the dark as to how exactly the animal they’re eating was killed.

The Brown chain of ShopRites, which has 10 stores in Pennsylvania and  New Jersey, began expanding their halal offerings in 2005 and are  installing isolated halal butchering rooms and meat cases in their new  stores.

Asked how their meat was slaughtered, co-owner Sandy Brown said she  was not sure because ShopRite buys from a wholesaler and not directly  from a slaughterhouse.

“I’m 99 percent sure it’s hand-slaughtered,” she said. “There’s a  couple of mosques we work with, and whenever we do something new, we  check with them.”

The lack of a unified industry standard is driving suspicion, said  Amr Scott, owner of Quetta Halal Meat Market near Rittenhouse Square and  a strict proponent of hand-slaughtered meat.

“People see a halal label, and they think a Muslim signed off on it,  so it’s OK,” he said. “But everyone has a different standard. It’s  utterly ridiculous.”

For the generations of Muslims who came to the United States in the  1950s and ’60s, detailed questions about what food was halal were not an  issue, because there were almost no halal shops. They traveled hours to  trusted vendors or killed their own.

“I remember my dad would drive to a farm down in Virginia to slaughter his own chickens,” Scott said.

But now, with so many halal suppliers to choose from, those tasked  with determining the rules by which Muslims eat find themselves  answering questions that never would have arisen centuries ago.

At a conference in India earlier this year, Islamic scholars argued  over the validity of chicken plants installing buttons on their assembly  lines so each chicken could be killed by an act of man and not  automation.

Ra’id Abdul-Malik, a teacher at the Association of Islamic Charitable  Projects mosque in West Philadelphia, consults centuries-old writings  to answer questions such as, “Could a Muslim eat an animal hit by a  car?” The answer is yes, as long as the animal is not killed in the  accident but by a knife across the throat after the fact.

“It doesn’t have to be something based on logic,” Abdul-Malik said. “Humans do not always know what is acceptable.”

First American Company to be recognized for Distinguished Community Service by the USDA’s Center for Faith Based and Neighborhood Partnerships

(Cedar Rapids, IA) Midamar received the “Distinguished Community Service Award” from the USDA’s Center for Faith Based and Neighborhood Partnerships. The awards were presented at the USDA annual Iftar dinner, in the USDA building, Washington, D.C. and the event was attended by USDA employees, senior officials, as well as business and community leaders. Midamar was the first company in America to receive the USDA award “For exemplary work in providing Halal food options for Muslims in America and around the world”.

Established in 1974, Midamar was the first food company in the USA to coordinate with USDA in the development of Halal standards and processes in USDA inspected and approved processing facilities.  Since then, Midamar has become a globally recognized Halal Brand and leading exporter of USA produced Halal foods.

“From the outset, our mission was to provide premium quality, Midwestern meat and poultry to Halal consumers in the USA and around the world, and to do this while maintaining the strictest Halal compliance standards.” said Midamar Director, Jalel Aossey.

As both domestic and international demand for Halal products rises, so does the variety of Midamar product offerings. Today, Midamar supplies Halal products to households, restaurants, franchises, hotels, airlines, schools, prisons, colleges, government agencies and supermarkets in the USA and around the world.  Midamar’s diverse line of Halal products serves the tastes and preferences of American and International consumers.

“While maintaining Halal integrity and producing products consumers desire is of key importance to Midamar, we have made an effort over the years to always remember the needy and less fortunate. With the blessings bestowed upon our business over the years, Midamar is committed to community service and support of charitable organizations the world over and to people of all faiths,” added Aossey.

In the USA, Midamar supports shelters, food banks, the USDA summer lunch program, Mosques and Islamic Centers, Boys and Girls Clubs of America, Boy Scouts of America, community outreach programs, schools, internship programs, colleges and universities.  Internationally, Midamar participates in food donation efforts to countries experiencing droughts, wars and natural disasters.

Midamar owners and employees were honored and thrilled to receive the award. “We greatly appreciate being the first company in the USA to receive this award. It is truly a great honor to receive an award of this nature from the USDA. We are committed to producing excellent product, exporting US agricultural products world-wide, maintaining high Halal standards, and extending ourselves to support our communities,” explained Aossey.

About Midamar

Midamar Corporation is the pioneer and leader in Halal food services. Midamar provides Halal food production and distribution, export management for US companies, and export services to restaurant concepts locating throughout the Middle East, South East Asia, the Far East. Additionally, Midamar Corporation offers consulting services to US based companies who are expanding their business internationally. Founded in 1974, Midamar is centrally located in Cedar Rapids, Iowa, United States. For more information visit www.midamar.com.

by Zakia H. Matthews – Azizah Magazine

Taifa Naeem, a married mother of three, browses through the supermarket aisles to purchase her weekly groceries. She does what most Muslims do when purchasing food products – she turns the package over to read the list of ingredients. She is searching for key words that signal if a product is okay to purchase. Ms. Naeem, a second generation American Muslim, passes over the frosted pop tarts, the TV dinners, jellied candies and chicken noodle soup. All of these are typically not permissible products for American Muslims because the ingredients are usually not halal. While the term halal – lawful or permissible in Arabic – encompasses all aspects of our Muslim lifestyle, we are using it here to speak about food products.

Faisal Masood, founder of the American Muslim Consumer Conference, relates American Muslims hold 170 billion dollars in spending power. It is an amount that is expected to grow exponentially as indigenous Muslims, who make up nearly half of the US population, grows and immigrant Muslims raise their second and third generations in America. As numbers grow, Muslims continue to maintain purchasing habits that align with their Islamic faith. “We want to be able to look at a product and see a recognizable halal logo. We want products that are inclusive and speak to our needs,” says Ms. Naeem.

The Pure Halal Center, based in Philadelphia, – a halal certification company, is answering those needs by specializing in training, product development and community outreach. The Pure Halal Center (PHC) examines the needs of the American Muslim consumer and then works with manufacturers, universities, hospitals and other institutions to offer halal products. PHC recognizes that the supply for halal is not meeting the demand. As a result, Muslims often unwittingly consume forbidden products. The goal of the Pure Halal Center is to “make the choice to live halal in America a little easier,” says Ameenah Muhammad-Diggins, CEO of The Pure Halal Center.

For Muslims living in Philadelphia, shopping halal is indeed getting easier. The Brown Family chain of Shoprite supermarkets currently offers a number of halal products and is working aggressively to increase shelf space for more certified halal products. Customers can find brands such as NAC Foods’ Mimi brand spices, Club America’s Halal gummy bears and Tayy-ib brand lunch meat. Retailers are also offering IFANCA certified Halal brands such as Saffron Road, and Toms’ of Maine products in many cities.

Historically, halal certified products have been hard to come by in the US from mainstream brands, but times are changing, says Ms. Ameenah Muhammad-Diggins Her company, The Pure Halal Center, is in talks to certify products from Herr’s – the third largest snack food brand in America.

There is crossover appeal for halal products. Many non-Muslim consumers already choose to buy halal products, especially meat offerings. One reason is because halal is widely known to be held to higher standards of quality. This is particularly important at a time when more Americans are looking to adopt healthier eating habits.

The average American Muslim consumer is every bit as educated, tech savvy, socially linked and upwardly mobile as their non-Muslim counterparts. Moreover, they are tight-knit and brand loyal. Muslim Americans want to purchase the same products as every other American – they just want them to be unquestionably halal. The number of American Muslims is slated to reach 16 million by 2014 and American Muslim consumers are looking ahead. They are no longer satisfied with purchasing products after having no choice but to read a lengthy list of ingredients and spending way too much time in the supermarket. Mainstream manufacturers and retailers have been slow to take notice. Studies show that while the opportunity for market share among other segments is dwindling, the American Muslim market remains virtually untapped.

Executives at The Pure Halal Center suggest manufacturers and retailers expand their product lines and marketing strategies to be more inclusive. It is a sentiment echoed by others. Maria Omar, Director of Media relations with global certifier Islamic Food and Nutrition Council of America (IFANCA), notes that government agencies, global corporations and certifiers are aligning with the halal industry and the likes of the American Halal Association, a key trade association, to create standardization. What awaits these corporations are millions of American Muslim consumers who are eager to buy quality halal products.

As a result of their diversity, Magali elaborates, the American Muslim consumer market offers a wide niche market where several players can compete successfully to fulfill these diverse needs. Gallop’s results and analysis are based on a ground breaking study of nearly a thousand Muslims across America, identified by reaching out to a thousand people a day for an entire year.

The most significant findings show that American Muslims make up the most diverse religious group with no one single group dominating the entire group. African American Muslims make up 35% of the population, White American Muslims make up 28%, Asian American Muslims add another 18 % and another 18% of American Muslims chose ‘Other’ as their ethnic background. Hispanic American Muslims came in at 1%.

Further analysis shows that American Muslims are the youngest of all religious groups. 36% of American Muslims are between the ages of 18 and 29 and another 37% are between the ages of 30 and 44. The vast majority, nearly 80%, of American Muslims also find religion to be of importance, which is in line with other religious groups such as Protestants and Mormons. About 41% of American Muslims attend a religious service once a week which is also on par with Protestants.

One of the most interesting trends among American Muslims was the gender breakdown in several areas, or more specifically, the lack of any gap between men and women. American Muslims are the most educated religious group, with 40% having a college degree or higher and this is true for men and women alike. Most American Muslims in the U.S. have jobs, nearly 70%, and again this is true for men and women. They also have the smallest income difference between genders among all religious groups with 30% men and 25% women saying they make more than $5,000 a month. As a reference point, for Protestants the numbers are more spread apart, with 37% of men and 13% of women reporting the same. For mosque attendance, 41% of women nearly match the number for men, which is 42%.

These findings clearly shatter the myth of Muslim women staying home and underscore the strength of the Muslim woman as a consumer with financial power. It is also worth mentioning that 30% of American Muslims hold professional jobs and 25% to 30% are entrepreneurs.

To receive more information on the 3rd Annual American Muslim Consumer Conference, please visit http://americanmuslimconsumer.com.

About the American Muslim Consumer Conference

The American Muslim Consumer Conference is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is titled “Multiculturalism & the American Muslim Consumer Market” and will be held on October 29, 2011 at the Hyatt Regency in New Brunswick, NJ. Last year’s conference was themed “Charting the Landscape” and drew a crowd of over 400 participants.