All Entries in the "Articles" Category
New book ‘Marketing Halal’ to help entrepreneurs in the Halal industry
This would be an excellent read for entrepreneurs or academics who are interested in halal marketing. It was noted in the book that halal authorities such as the HDC are more than encouraging for entrepreneurs venturing into the halal business.
Opinion: Islam-centric branding and marketing essential for global businesses
…Islamic consumers will come to appeal to wider markets across increasingly blurred ethnic divides, in the same way that food, fashion, music and other commodities were once targeted at Afro-American and Caribbean communities
Islamic finance, Halal industry and the media
“MASS media is the medium that carries the message to the masses and is responsible for controlling our conclusions.” I’d like to dissect the above quote and see how the “transmission of message” is being coded and decoded by the Western media with respect to the halal industry and Islamic finance. Neither the halal industry [...]
Innovation and Islamic finance
Innovation and the ensuing needed authenticity are the pre-requisites to move Islamic finance to US$2 trillion by 2015. But, how best to describe innovation in Islamic finance? Famous quotes often capture succinctly the essence of the issue, and, for innovation in Islamic finance, the below quotes are a good beginning. “Sometimes when you innovate, you [...]
Could religion be used to address environmental issues?
Despite continued warnings from environmentalists and scientists around the world about air pollution and the depletion of natural resources, the destruction of the environment continues apace. Whether the apathy regarding environmental issues is due to them being considered secondary to the problems of daily life, or because the message of impending disaster doesn’t translate effectively, [...]
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